Marketing Automation
Built for efficiency. Designed for both Business and IT.
Only through marketing automation can companies today handle sophisticated omnichannel marketing efficiently at all. Perhaps you already have transformation goals, but not yet a clear picture of how to get there.
Modern marketing is complex. Only automation can keep up. From omnichannel orchestration to real-time personalisation, marketing automation is the key to delivering seamless, efficient, and scalable customer experiences.
Got transformation goals but no clear path to get there? We’ll help you define the strategy, understand the tech, and achieve real results. From integration insights to technical and business training, we give you the tools, use cases, expected economic effects and ROI clarity to move forward with confidence.
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Future-proof your business with digital transformation
Automated marketing processes empower you to communicate with customers and target groups more effectively, enabling continuous, personalised engagement across all channels.
No matter where you are in your journey, we’ll help you navigate the complexity of marketing automation. We’ll also ensure your team has the skills to manage both the technology and the processes behind it, driving long-term, impact and sustainable growth.
Marketing experts in B2B and B2C transformation
Marketing automation affects your entire business, both strategically and technologically. With a focus on customer centricity and personalisation, we help you gain a lasting competitive advantage.
At KPS, our experienced marketing specialists bring deep B2B and B2C knowledge to every digital transformation project. Our interdisciplinary teams work closely with your IT and business stakeholders to ensure your transformation is aligned, integrated, and built for success.
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Big marketing goals made real through business and IT synergy
Successful marketing automation projects depends on the seamless coordination between marketing vision and technical execution. That’s why at KPS, we bridge the gap between business and IT to deliver results that matter.
Our approach is built on the KPS Instant Transformation Platform. A proven foundation of ready-to-use components, integrations, and best-practice use cases. It accelerates implementation, reduces complexity, and gets your new marketing system up and running faster. Backed by years of experience and cross-industry success stories, we help you launch smarter, scale faster, and achieve your transformation goals with confidence.
1. Digital marketing strategy
- Definition of marketing and personalisation strategies
- Definition of Sales Funnel/Customer Journey
- Definition of Customer Life Cycle
- Creation of marketing concepts
- Creation of innovation concepts
2. Digital marketing implementation
- Initial set-up of the marketing automation tool
- Set-up of marketing processes
- Custom development (front-end and back-end)
- Go-live support and hypercare (incl. AMS)
- Continuous optimisations
3. Digital marketing consulting
- Requirements analysis
- Campaign setup and management
- User enablement and training
- Test and incident management
- Agency coordination
4. Digital marketing integration
- Architecture design
- Interface specification
- Interface development (middleware)
- API design and API management
- Data modelling and data migration
5. Digital marketing content
- Content creation (e-mail and web)
- Content development (including HTML)
- Data-driven content (based on KPIs)
- Real-time content (Dynamic Content Server)
- A/B testing
Comprehensive expertise backed by strong partnerships
For successful marketing automation, KPS unites expert teams that collaborate closely with you to design the optimal transformation path. Together with our trusted partners, we stay fully committed to driving your company’s continuous growth and success.
Stay ahead of the competition with smart marketing
Trusted by leading brands, KPS delivers innovative marketing solutions that give you the competitive edge to win and grow.
Electronics retailer defends market leadership with KPS
KPS and Elkjøp partnered to build the foundation for Next Generation Retail, a comprehensive B2X platform serving all countries within the Elkjøp Group.
- Online customer experience implemented as a headless single-page application
- Seamless integration with Core Media and SAP Commerce Cloud
- Sophisticated, unified customer journey across all touchpoints
- Powered by latest technology
- A unique, cutting-edge look and feel unmatched anywhere else in Europe
Case Study
SAP as the foundation for a fully integrated customer interaction platform
Bernd Grande, IT Manager at Globus SB Warenhaus, shares insights on implementing the Customer Interaction Platform:
- Supporting 600,000 customers in the Globus loyalty programme, ‘My Globus’
- Successfully migrated 11 million transaction records and 60,000 voucher records
- All loyalty data centralised and accessible via SAP CRM LOY and SAP Marketing
- Customer profiles and privacy-compliant consents managed through SAP Customer Data Cloud
- Receipt data and sales totals transferred via a data warehouse solution to SAP CRM LOY and seamlessly replicated across all related systems
FAQ Marketing Automation
Why does marketing automation matter?
Marketing automation is a key driver of digital transformation that ensures your business stays future-ready. By automating marketing processes, you optimise communication with customers and target audiences, enabling continuous, personalised engagement across every channel.
How does marketing automation work?
Marketing automation transforms your business processes at both strategic and technological levels. By consistently aligning with customer-centricity and personalisation principles, it helps your company gain a competitive edge and drive measurable economic benefits.
How do you achieve rapid and secure marketing automation with KPS?
It starts with the KPS Instant Transformation Platform, offering ready-to-use components, proven use cases, and seamless integrations to get your marketing system up and running fast. Our approach is built on years of experience and a wealth of best practices, ensuring a smooth, secure transformation.
How does KPS ensure marketing automation that is optimally aligned with the company's requirements?
Built on best practices, the KPS Instant Transformation Platform lets you customise and scale your marketing automation project. KPS supports you throughout implementation and ensures seamless integration with your existing IT landscape.
How does KPS ensure a structured and organised transformation process?
Starting with an analysis of your current situation and tailored solution design, through business process redesign, to technological implementation and ongoing support, KPS manages your transformation as a continuous process.
Our end-to-end approach delivers a consistent, transparent, and transparent digital transformation that secures buy-in and support from all stakeholders in your organisation.
