KPS Social Commerce
Boost your customers’ experience with an effective social commerce strategy
The opportunity to increase profits through social commerce is great: Those who use the interaction of their customers on social media channels and adapt the customer journey of the customers to the use of social media not only generate more sales, but also strengthen customer loyalty. With social commerce, customers can buy products directly via social media and follow their first impulse to buy. You can also easily reach first-time buyers via these same social channels.
As an eCommerce & marketing consultancy, we help build, refine and continuously improve an optimal social commerce strategy by creating a powerful system landscape that meets all requirements.
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Social commerce optimises the customer journey and counteracts purchase cancellations
Simply put, social commerce can be described as the meeting point of eCommerce and social media, where companies tag their products on social media content and allow users to buy them directly through this shoppable content.
Start your social commerce strategy now!
Counteract these risks:
- Social commerce laggards lose visibility
- Loss of customer reach
- Media or platform switching and complicated checkout during purchase lead to poorer customer experiences and purchase abandonment
Why you should start with social commerce now
1. Impact on turnover
Through social commerce, products are sold directly on channels where customers spend their time. Social commerce increases the amount of products sold due to higher visibility and increased awareness of the company.
2. Interaction with customers
Social commerce accelerates the transactional customer process and has the potential to increase conversion rates.
3. Optimisation of the customer journey
Social commerce removes friction from online shopping experiences that begin on social platforms. Due to an optimised customer journey, customer satisfaction is increased and customer loyalty is strengthened.
“See, click, buy!” – Pick up your customers where they are.
1 Readiness
Social Commerce Readiness
We assess social commerce readiness with a maturity check and consider the following parameters:
- Real-Time Execution
- Omnichannel Campaigns
- Social Media Advertising
- User Generated Content
- AI Recommendations
- Conversational Commerce
2 Strategy
Social Commerce & Marketing Strategy
KPS can help you implement a holistic marketing strategy that incorporates your social commerce strategy: Mission, vision and strategy are aligned:
- Social Media Platform Strategy
- Marketing Strategy
- Corporate Vision
- Corporate Mission
- Long-term corporate direction
3 Implementation
Technical set-up with implementation
The technical set-up is the prerequisite for a cross-system social commerce implementation. The following special features are part of the set-up:
- Social Login
- Product Feed Implementation
- Chatbot Integration
- Curated Shopping
- Shoppable Ads & Posts
- Social Checkout
Our package offers – Choose your starting point!
Basic Package
Social Commerce Discovery Package
- Social Commerce Readiness Check
- Review the results of the Readiness Check
- Create a maturity profile
Advanced Package
Social Commerce Advanced Package
- Market and target group analysis
- Identification of the social commerce and marketing strategy based on the corporate strategy
- Design of the CX target architecture
Premium Package
Social Commerce Premium Package
- Comprehensive strategy consulting and identification of the path from the actual to the target architecture
- Implementation of the social commerce building blocks based on the developed strategy
- Timetable and milestone planning
Secure the support of social commerce specialists
Our goal is to be a consulting partner that our clients can trust. We prefer to do projects where we are part of the whole end-to-end journey, from the discovery workshops to the implementation phase and ongoing support. This way, our clients have a partner they can rely on and don’t have to worry about failures in the set-up after go-live and hypercare.
Charlotte Greiß
Principal, KPS AG
Expert in Commerce
Isabella Wolf
Principal, KPS AG
Expert in Marketing
Start now and contact us!
FAQ Social Commerce
What is social commerce?
Social commerce includes all commercial activities that are carried out via or with a social platform.
Why should a company engage in social commerce?
Today’s customers buy and search via social platforms. Without the use of social commerce, there is a risk of losing these customers.
How can KPS help with the implementation of social commerce?
KPS advises you holistically and helps you to develop a future-proof social commerce strategy including implementation.
Charlotte Greiß
Principal, KPS AG
Expert in Commerce
