Customer Loyalty
Build lasting customer relationships with smart, effective loyalty strategies
Boost customer loyalty with KPS. Our goal is to strengthen your business through tailored customer loyalty consulting.
By combining targeted analysis, strategic programme design, and innovative technology, we help you optimise loyalty, enhance customer experiences, and drive revenue growth.
Trust our expertise to build a future-proof loyalty strategy that delivers sustainable, long-term success.
Get in touch!
Building smarter, more effective loyalty programmes
Have you considered how to strike the right balance between customer needs and business goals?
Creating a loyalty programme that is relevant, engaging, and differentiated while also driving sales and profitability requires strategic planning. To truly succeed, modern technology and data analytics must be leveraged to deliver personalised experiences that meet today’s high customer expectations.
Download
6 Steps to a successful loyalty programme that's more than just a customer card
In our latest white paper, you’ll learn:
- What ROI really means in the context of customer loyalty
- Why rich, actionable customer data is essential
- The 6 key steps to building a successful loyalty programme
- What a real-world loyalty use case looks like
- Why KPS is your expert partner for loyalty success
Read the white paper and take your loyalty programme to the next level.
Loyalty Check
Maximise customer loyalty
From strategy to technology turn everyday buyers into loyal customers.
Gain valuable insights into your customers’ loyalty behaviour and receive clear, actionable recommendations to strengthen retention and drive growth.
With the KPS Loyalty Check, we guide you through 3 simple steps to:
- Identify loyalty gaps
- Optimise your strategy
- Boost long-term profitability
Discover how a stronger focus on loyalty can reduce costs, increase lifetime value, and create sustainable success.
Customer loyalty at a glance: What you need to know
KPS customer loyalty consultancy packages
Basic Package
Loyalty scoring
- Comprehensive evaluation of your loyalty programme
- Competitive and functional benchmarking
- Identification of key improvement areas and strategic opportunities
Advanced Package
Loyalty strategy
Basic package +
- Analysing and identifying valuable customer touchpoints
- Development of a tailored loyalty strategy
- Identification and segmentation of key customer groups
- Creation of effective, targeted loyalty tactics
Premium Package
Loyalty implementation
Advanced package +
- Provider recommendation
- Implementation and rollout planning
- Platform integration and deployment
Loyalty programmes built for success
We collaborate with a trusted network of expert partners to design and deliver high-performing loyalty solutions tailored to your business goals.
Partner
Lobyco offers a holistic solution with a focus on food retail. By cooperating with Lobyco, KPS gains a loyalty partner with many functionalities: In addition to the Scan and Go function, Prime Account and Gamification, the loyalty solution also offers customers many other exciting features.
News
Since 2019, KPS and Annex Cloud have been implementing flexible and seamless loyalty solutions together. With the holistic platform, customers receive not only omnichannel loyalty but also numerous other functionalities such as referral marketing and reporting.
SAP Emarsys
As a preferred SAP Emarsys partner, KPS implements the intuitive loyalty platform from SAP Emarsys. With the user-friendly interface and various loyalty tactics, different use cases can be mapped in a simple and straightforward manner.
Talon.One
Talon.One and KPS collaborate to deliver highly customizable and scalable loyalty solutions. The platform enables advanced rule-based promotions, personalized customer rewards, and seamless integration across systems. With Talon.One, KPS provides clients with a flexible loyalty engine that supports tailored campaign management and real-time incentives.
Loyal Guru
KPS and Loyal Guru partner to deliver a loyalty platform tailored for grocery and large-scale retail. With real-time promotions, unified customer profiles, and advanced segmentation, retailers can run personalized campaigns that turn data into measurable results.
We deliver proven strategies and results you can see
Leading brands trust KPS to give them a competitive edge in customer relationship management through powerful personalisation solutions.
From workshops to ongoing support, our customer loyalty specialists are here for you
At KPS, we aim to be a trusted CX consulting partner throughout your entire loyalty journey. We prefer to work end-to-end, from initial discovery workshops through implementation and into continuous support.
This approach ensures a seamless experience, giving our clients confidence that their programme is set up for long-term success, without the stress of post-launch issues or set-up errors during go-live and hypercare.
Email: uk-sales@kps.com
Stuart Lewis
Head of Growth
Get in touch to discover how we can help your business thrive.
FAQ Customer Loyalty
Why are loyal customers important?
Approximately 80% of sales come from just 20% of customers, making loyal customers one of the most valuable assets for any business. Once connected to a brand, these customers tend to stay, contributing significantly to long-term success.
Companies that prioritise customer loyalty can achieve up to 25% higher profits and benefit from organic growth, as loyal customers often become brand ambassadors who recommend products to friends and family. This not only attracts new customers but also reduces acquisition costs.
What is a loyalty programme?
A loyalty programme is a long-term marketing tool designed to encourage repeat purchases, sign-ups, and social referrals by offering rewards such as discounts, special offers, and freebies.
Its goal is to build a loyal customer base through targeted incentives, foster lasting brand relationships, and reduce churn by keeping customers engaged and less likely to switch to competitors.
What customer loyalty programmes are there?
Loyalty programmes generally fall into two main categories: points-based and tier-based.
In points-based programmes, customers earn loyalty points for purchases or interactions with the brand, which can be redeemed for rewards. In tier-based programmes, benefits and rewards are granted based on the customer’s tier level, such as free shipping, early access to sales, or exclusive product launches.
Beyond these models, customer loyalty also encompasses broader marketing activities designed to build and nurture long-term customer relationships.
What is the added value of a customer loyalty programme?
A loyalty programme offers numerous advantages. When personalised, it can significantly enhance the customer experience, enable precise targeting of customer segments, and generate valuable customer data.
Referral programmes within loyalty schemes can also drive organic growth by turning loyal customers into brand advocates. Additionally, loyalty programmes help increase customer lifetime value by boosting average order value and purchase frequency.
Which loyalty programme providers are there?
Together with trusted partners, KPS designs and implements customer loyalty programmes tailored to your specific needs. We offer strategic, platform-independent consulting to ensure your loyalty initiative is set up for long-term success. From technical implementation to operational marketing support, KPS delivers everything from a single source, seamlessly and efficiently.
What are the costs of a loyalty programme?
In addition to one-time implementation costs, the value of customer rewards and benefits must also be considered. However, the investment is worthwhile: a well-executed loyalty programme tailored to customer needs drives increased loyalty, enhances the customer experience, and generates valuable data, all of which contribute to higher profitability.
The customer should be able to put together their programme according to their wishes and choose their benefits individually. We want to develop a more dynamic programme where there is no fixed set of experiences for everyone, so that each customer has a relatively unique experience.
Blog
Do loyalty programmes really work?
Loyalty programs are so ubiquitous that it is reasonable to question whether they are really necessary or not.
When every business has one – from luxurious hotel chains to the independent coffee shop down the road – the promise of a ‘VIP’ or ‘exclusive’ experience starts to sound a little hollow.
Loyalty
Loyalty and customer data: A chicken-and-egg issue?
Effective loyalty programmes are best built based on data. The best way to generate data about your customers are loyalty programmes. It’s chicken-and-egg situation. How do you solve it?
