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Instant Shift to SAP Emarsys

How to quickly switch to a future-proof system landscape

Power to the marketer: Realise the full marketing potential with SAP Emarsys!

Customer loyalty programmes, website advertising, personalisation scripting language – exploit the full marketing potential with additional functions from SAP Emarsys!

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The Instant Shift approach was developed by KPS to ensure a seamless transition from SAP Marketing Cloud and other marketing automation tools to SAP Emarsys.

KPS Instant Shift

Thanks to our many years of experience with various marketing automation tools from different industries, we can ideally combine business and technology and thus provide a future-proof system landscape.

5 SAP Emarsys success factors at a glance

What is SAP Emarsys? SAP Emarsys is a platform specifically designed for marketing purposes, allowing marketers to create, execute, and scale cross-channel marketing campaigns.

Fast start

Implementation of the first campaign within four weeks!

Customer Personalisation

Customer personalisation based on best practice CX processes

More business-friendly

More business-friendly, less IT support required

Remote setup

Remote setup - no on-site presence required

KPS Business Consulting

Tailor-made KPS Business Consuling for operational excellence

Why SAP Emarsys & KPS?

Digital Marketing Team

The digital marketing team at KPS provides strategic marketing consulting, technical implementation and operational marketing consulting from a single source.

A seamless Journey

SAP Emarsys can be seamlessly integrated into the methodology, implementation and operational campaign support. KPS is a preferred SAP Emarsys partner.

The strategies are confidential, the successes are tangible

Well-known brands such as Globus department stores’ or the international luxury brand Harrods achieve a clear lead in customer relationship management over their competitors with our personalisation concept.

Instant Shift Whitepaper Download

A seamless journey from SAP Marketing Cloud to SAP Emarsys

Our Instant Shift offer helps new and existing customers make the transition from SAP Marketing Cloud to SAP Emarsys. The recommended switch to SAP Emarsys can be made via three different package options. In this whitepaper, you will also learn how to find the right toolset for a successful migration and unlock your full marketing potential.

FAQ SAP Emarsys Implementation

What are the advantages of SAP Emarsys?

  • Very fast time-to-market
  • Easy-to-use user interface for the playout of automated campaigns across various channels
  • Predefined campaigns as well as numerous out-of-the-box integrations
  • Future-proof product in the SAP system landscape

How does SAP Emarsys compare to its competitors?

SAP Emarsys is highlighted as a leader in the Gartner Magic Quadrant for Personalization Engines. This recognition has now occurred for the third year in a row.

What role does KPS play in the implementation of SAP Emarsys?

KPS takes on the role of a holistic implementation partner. From change management, strategic marketing consulting, architecture and integration expertise, to support in creating marketing campaigns and marketing content, KPS covers all areas.

How long does it take until I can play out the first campaigns with SAP Emarsys?

The cost of implementing and integrating SAP Emarsys varies greatly depending on the requirements. Once the contract has been successfully concluded, the SAP Emarsys tenant is made available very quickly, often within a few days. The first campaigns can be sent after only 4 weeks, provided that all requirements are met.

Which channels can be used with SAP Emarsys?

These channels can be used with Emarsys: E-mail, SMS, MMS, Web, Print, Apps and CRM Ads.

How can I switch from other Marketing Automation solutions to SAP Emarsys?

With KPS’ many years of experience in the technical implementation of marketing automation systems as well as strategic consulting for marketing teams, we promise a successful and sustainable transformation process to SAP Emarsys. Although KPS Instant Shift was originally developed for the transition from SAP Marketing to SAP Emarsys, it can be adapted to other marketing automation tools.

What is the main difference between SAP Marketing Cloud and SAP Emarsys?

SAP Emarsys currently differs from SAP Marketing mainly in terms of the easy-to-use front end and the large number of out-of-the-box marketing channels and campaigns. KPS Instant Shift provides a detailed overview.

Does KPS also offer business training and enablement?

KPS is known for its cross-team and cross-divisional consulting expertise. The KPS Marketing Consultants advise marketers on the technical side and support them in combining business requirements with tech. requirements. Enablement and training are an elementary part of the consulting offer in order to enable the business teams to benefit as much as possible from SAP Emarsys.

Do I need an agency to create marketing content (e.g. HTML content)?

The KPS content experts are specialised in creating HTML content for marketing automation tools. No additional agency is needed.

Feel free to contact us!

Questions?
Feel free to contact us!

E-Mail: instant@kps.com

Dr. Lucas Calmbach

Managing Director

Head of Engagement Solutions